SEO encompasses various techniques such as keyword optimization, on-page SEO, technical SEO, and off-page SEO. These strategies aim to improve the ranking of a website and drive organic traffic by ensuring that the website meets the criteria set by search engine algorithms.

By conducting an SEO audit, businesses can identify issues affecting their website’s search engine ranking. It helps in discovering broken links, content gaps, technical errors, and other factors that can be improved to enhance a website's SEO performance.

Key elements of On-Page SEO include optimizing page titles, meta descriptions, header tags, images, and URL structure. These elements help search engines understand the content of your pages and improve user experience, which can positively affect your rankings.

Off-Page SEO primarily involves link building, social media marketing, and online reputation management. Earning high-quality backlinks from authoritative websites signals to search engines that your site is trustworthy and valuable.